Varkens in Nood
Character Design, Illustratie, Animatie
For this project for Varkens in Nood, my team faced a tricky challenge. In this ad, we were not allowed to use gruesome images to show what happens to piglets in the meat industry—specifically, their tails being illegally burned off. We had to find a creative way to raise awareness about this issue.
I was tasked with designing a piglet character and animating it over the original footage. These animations and visuals were used across an online and offline campaign, as well as in a TV commercial.
This campaign won 2 awards.
For more information: www.varkensinnood.nl/krulstaart
Agency: Boomerang Agency
