Travix - Cheaptickets
Social Campaign Design, Animation
Designing socials for a campaign like the "Grab the Deal" for Cheaptickets.nl and .be by Travix is much more than just "creating a visual." Once I receive the photos from the shoot, a very detailed process begins, resulting in tens (if not hundreds) of visuals and variations.
Even the smallest tweaks in design can make a huge difference in the results, and the insights gained from campaigns like this are incredibly valuable for a brand.
I'll show you a small fraction of the design process below.
For this campaign I started with multiple designs to find the most effective button.
Implement the chosen design into GIFs and animations to increase stopping power and convert text into a visual element for the algorithm.
In every campaign there will be a lot of A-B (C, D) testing with different animations, text and logo placing, etc.
And of course there are always many many banner designs ;)