Travix - Cheaptickets
Campaign design
Designing a campaign like the "Grab the Deal" campaign for Cheaptickets.nl and .be by Travix is much more than just "creating a visual." Once I receive the photos from the shoot, a very detailed process begins, resulting in tens (if not hundreds) of visuals and variations.
Even the smallest tweaks in design can make a huge difference in the results, and the insights gained from campaigns like this are incredibly valuable for a brand.
I'll show you a small fraction of the design process below.
Multiple designs to find the most effective button for this campaign.
Implement the design into GIFs and animations to increase stopping power and convert "text" into a "visual" element for the algorithm.
In every campaign there will be a lot of A-B (C, D) testing with different animations, text and logo placing, etc.
And of course there are always many many banner designs ;)