For TOOT!, I have been working on developing a more engaging and inclusive brand identity alongside creative style guides. This strategy is designed to help grow TOOT!'s platform both organically and through targeted advertising. I've also set up an ambassador program to generate more relatable content that resonates with the target audience.
A few goals I set for the strategy and content I created were:
Fun!, Educational, Engaging and Inclusive.
Branding, Ad Design, Social Media Strategy, Art Direction, Animation
I wanted to get to know our followers and how they feel about make up, their every day life and being a mum. Therefore I created content that reaches out to them, interacts with them.
I didn’t want TOOT! to feel like a brand that just spams your feed, it had to build a genuine connection.
Below, you’ll find a few Story examples of how I approached that. Each visual was always followed by a fun or educational follow-up.
A brand like TOOT! is perfect for using different ways to communicate with your target audience. For TOOT!, I created a series of branded GIFs as a light and fun way to get the message across.
I also suggested and organised a UGC (User-Generated Content) program with kids.
For this concept, it was important to me to avoid influencers or "model-like" casting, and instead keep it real and natural, just like the products. While I gave the kids a brief to avoid getting similar types of videos, I encouraged them to be themselves and get creative. This approach paid off: the series became the best-performing content on TOOT!'s social channels.
For this concept, it was important to me to avoid influencers or "model-like" casting, and instead keep it real and natural, just like the products. While I gave the kids a brief to avoid getting similar types of videos, I encouraged them to be themselves and get creative. This approach paid off: the series became the best-performing content on TOOT!'s social channels.
