For Orangina Morocco and Eastern Europe, I developed a little helper character to convey Orangina's three core messages: shake before use, light fizz, and made with real pulp and zest. Keeping the French origin in mind and inspired by the old Orangina posters, I first created some orange characters. The client decided to rather go for a human character in a clear line execution. Oliver was born.
Oliver not only unifies the posts into a cohesive series but also makes them more engaging and fun for the audience, all while ensuring the product covers 25–50% of the visual.
Concept, Illustration, Character Design, Photoshop
Agency: Boomerang Agency
